Launch New Products Faster, Across Every Channel

Kitchen Cabinet Distributors: Launching Shaker Moss with a Seamless Visual Rollout

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Overview

When Kitchen Cabinet Distributors set out to launch a fresh new color – Shaker Moss – they knew it had to look as good online as it did in person. From social media to spec books, every channel had to reflect the same standard of quality and consistency.

That’s where Addo came in.

As KCD’s trusted 3D partner, we delivered a full visual package tailored for launch impact, speed, and multi-platform distribution, making sure Shaker Moss got the attention it deserved.

The Challenge

A single product launch. Multiple marketing demands. Tight timelines.

To support the nationwide launch of Shaker Moss, KCD needed to:

• Present the new color in inspiring kitchen and bath scenes

• Create multiple angles and room types for flexible content reuse

• Update their catalog and spec book with accurate product renders

• Enable dealers to promote the product visually, using a consistent look

• Produce a hero animation that could be repurposed across digital channels

What We Delivered

Lifestyle Renderings

• Kitchen and bathroom lifestyle scenes in the new Moss color

• Designed for website, catalog, and spec book integration

• Styled to match KCD’s brand aesthetic: clean, inviting, and modern

• Multiple views provided per room for layout versatility

Cabinet SKU Renders (White Background)

• High-resolution, white-background SKU images of the Shaker Moss door

• Consistent angles, lighting, and resolution for catalog use

• Integrated directly into spec book and product listing pages

3D Animation Video

• One hero kitchen scene animated with cinematic lighting and flow

• Delivered in HD, optimized for web and screen

• Edited into short social clips to maximize engagement on Instagram, Facebook, and LinkedIn

Dealer Enablement

• All visual assets uploaded to KCD’s Dealer Portal

• Enabled network-wide access to branded, ready-to-use marketing content

• Allowed dealers to promote with confidence and consistency across their own channels

Why It Worked

KCD’s launch wasn’t just about announcing a new finish, it was about creating market momentum through excellent visual storytelling.

By combining:

• High-quality 3D imagery

• Versatile formats for every department

• Dealer-ready distribution

• Video that captured attention

… the Shaker Moss launch delivered results across marketing, sales, and customer engagement.

Results at a Glance

We have been working with ADDO for quite some time now, and we are continually impressed by the quality and professionalism they bring to every project. Their ability to transform our ideas and designs into stunning rendered images of cabinetry, kitchen, and bath spaces is exceptional.

Their work stands out because of the realistic portrayal of textures, lighting, and layout. Not only do they deliver visually captivating images, but they also understand the importance of meeting deadlines and accommodating any revisions or adjustments we request.

Working with ADDO has streamlined our design process and has allowed us to present a clear and accurate representation of spaces. Their expertise and dedication have been instrumental in enhancing our projects.

We highly recommend ADDO to anyone in need of top-notch rendered images for cabinetry, kitchen, and bath spaces. Their professionalism, creativity, and commitment to excellence make them a valuable partner in our business.

Stephanie McDonald – Marketing Manager @ Kitchen Cabinet Distributors

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