Turn DIY Designs into Qualified Sales Leads

TheRTAStore.com – Using DIY Design Space to Boost Lead Quality…

TheRTAStore.com – Using DIY Design Space to Boost Lead Quality and Sales Efficiency

Overview

While Addo’s 3D services help cabinet brands tell great product stories, DIY Design Space goes one step further, it helps them sell.

TheRTAStore.com, a leading online cabinet retailer, uses the DIY Kitchen Planner to turn design-minded shoppers into sales-ready leads. With over 15,000 users each month and fully integrated lead capture, the tool supports their sales and support teams while drastically improving conversion and efficiency.

The Challenge

TheRTAStore faced several familiar pain points:

  • Too many inbound inquiries without layout or cabinet selections

  • Design and sales teams overwhelmed by unqualified leads

  • Lack of structured customer data early in the process

  • Missed opportunities from DIY-minded shoppers who wanted to self-serve

  • A growing need to digitize the sales journey, not just the marketing layer

What We Delivered

DIY Design Planner Platform

  • Fully branded, hosted, and integrated on TheRTAStore.com

  • Drag-and-drop interface optimized for DIY homeowners

  • Smart snapping, layout flows, and catalog-aware cabinet placement

Full-Funnel Lead Capture

  • Each saved project includes layout files, cabinet selections, budget preferences, and contact info

  • Leads automatically routed into their CRM and sales workflows

  • Enables rapid qualification and informed follow-up

Sales-First Features

  • Real-time price estimates

  • Project export tools for faster quote generation

  • Integration with backend workflows and analytics dashboards

Measurable Business Impact

KPI Result
Monthly Users 15,000+
Qualified Leads +27% increase
Design Team Load 50% of projects completed without assistance
Conversion Rate +14% increase
Cost Savings 80% reduction in project support effort

Why It Works

DIY Design Space isn’t just a homeowner-friendly planner. It’s a sales enablement engine.

  • Customers plan on their own time

  • Teams receive complete, structured project data

  • Follow-ups are faster, smarter, and more likely to convert

  • Sales processes become less reactive and more efficient

It reduces friction for both sides while increasing close rates.

Key Differences from Traditional 3D Services

3D Lifestyle Images DIY Kitchen Planner
Supports marketing & brand storytelling Supports sales process & team workflow
Static assets for websites, social, catalogs Interactive tool built for data capture
Visual inspiration & product launch support Structured lead gen and pipeline acceleration
Used by designers and marketers Used by end-users, sales, and support


See the DIY Design Planner in Action

Looking to modernize your online sales funnel and reduce workload for your team?
Let’s talk about launching DIY Design Space on your site.

Stand out from the competition with ADDO Visuals’ custom solutions for KBI manufacturers and dealers.

Book a Demo

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