Turn Website Visitors Into Active Kitchen Projects

TheRTAStore: How DIY Kitchen Planner Influenced $15.3M in Cabinet Sales…

Updated: July 2026
TheRTAStore: How DIY Kitchen Planner Influenced $15.3M in Cabinet Sales by Creating 21,000+ Active Buying Projects in 2025

Overview

Website visitors often begin researching cabinetry long before they are ready to contact a dealer or speak with a designer.

During that early stage, customers compare products, evaluate styles and finishes, estimate what may fit their space and decide which businesses they want to engage.

TheRTAStore uses DIY Kitchen Planner as part of its digital buying experience, giving homeowners a practical way to begin planning before the first sales conversation.

Customers can create layouts, explore cabinet options, save projects, return later, share their work and request assistance when they are ready. For TheRTAStore, those customer-created projects provide more useful context than a traditional contact form and create a stronger connection between online engagement and cabinet sales.

The Challenge

Website Traffic Does Not Automatically Become Buying Intent

Like many cabinet dealers, TheRTAStore needed to engage customers earlier in a buying process that often begins anonymously online.

Without a project-based experience:

  • Website visitors may leave before contacting sales.
  • Customers may compare several dealers without identifying themselves.
  • Sales teams receive inquiries with limited project information.
  • Designers spend time on customers who are still in the earliest stages of research.
  • Dealers have limited visibility into customer preferences and buying intent.
  • Long buying cycles can make follow-up less efficient.

The challenge was not simply attracting more website visitors.

It was giving interested customers a useful next step between browsing cabinetry and beginning a sales conversation.

What We Delivered

DIY Kitchen Planner

  • A branded, browser-based kitchen planning experience.
  • Tools for creating room layouts and exploring cabinet styles and finishes.
  • A customer-friendly process available without downloading professional design software.
  • A practical starting point for homeowners who want to begin independently.

Product Exploration

  • Cabinet products presented through accurate 3D content.
  • Options customers can compare while developing their kitchen ideas.
  • Product selections incorporated into real room layouts.
  • A clearer connection between product browsing and project planning.

Saved Projects and Customer Intent

  • Customers can save projects and return as their plans develop.
  • Project information captures preferences before the first sales conversation.
  • Customers can share their work and request assistance when needed.
  • Saved projects give sales teams more context than a standard contact form.

Connected Buying Journey

  • Customers can move from website visit to active kitchen project.
  • TheRTAStore can engage around actual layouts, selections and preferences..
  • Designers can focus conversations on customers who have already begun planning.
  • Projects can continue toward quoting, assistance and cabinet purchase.

Why the Approach Worked

Customers Could Begin Before Sales Became Involved

DIY Kitchen Planner gives customers a productive way to move beyond passive browsing.

The experience supports a progression from early interest toward a real buying project:

  • Website visitors can begin planning without waiting for a sales conversation.
  • Product exploration becomes part of an actual kitchen layout.
  • Saved projects preserve customer preferences and project intent.
  • Sales and design teams can continue the conversation with better context.
  • Customers can request assistance when they are ready for professional guidance.
  • The project can continue toward quoting, ordering, and cabinet purchase.

By the time a customer saves a project, they have already invested time in their future kitchen, explored products and begun making meaningful purchasing decisions.

That gives the dealer an opportunity to engage around a real project, real preferences and a clearer understanding of what the customer is trying to accomplish.

Key Insight

A saved kitchen project is a stronger signal of buying intent than a traditional contact form.

Cabinet Visualizer Fabuwood screen

Results in 2025

Measurable Customer Engagement and Cabinet Sales

Metric

2025 result

Influenced cabinet sales:

$15.3M+

Active buying projects created:

21,000+

Completed cabinet orders:

5,294

Active users:

140,084

Website sessions:

190,489

Engaged sessions:

97,386

Average engagement time:

4 minute

Cart abandonment rate:

48%

The $15.3 million represents cabinet revenue associated with customer projects created through DIY Kitchen Planner. The 5,294 completed orders represent projects that ultimately resulted in cabinet purchases during the reporting period.

From Engagement to Active Projects

More than one in five engaged sessions resulted in the creation of a kitchen project.

The project-to-order rate compares DIY-created customer projects with completed cabinet orders during the same reporting period. It shows an association between project creation and purchase, rather than claiming that the planner was the only factor responsible for each sale.

Cabinet Visualizer Fabuwood screen

Buying-journey stage

Volume

Progression

Engaged sessions

97,386

Active buying projects

21,000+

21.6% project-creation rate

Completed orders

5,294

25.2% project-to-order rate

Influenced cabinet sales

$15.3M+

Why It Matters

Every Saved Project Represents More Than a Website Visitor

A visitor may browse a page for a few seconds and leave without revealing what they need.

A customer who creates and saves a kitchen project has done something more meaningful:

  • Invested time in planning a future kitchen.
  • Explored cabinet products and finishes.
  • Started defining the shape and requirements of the project.
  • Created information that can support the next sales conversation.
  • Demonstrated a level of intent that ordinary website analytics cannot provide.


For cabinet dealers, this can create several business advantages:

  • Earlier visibility into customer intent.
  • More informed opportunities for sales follow-up.
  • Better-prepared customer conversations.
  • More effective use of designer capacity.
  • A stronger connection between digital engagement and the sales pipeline.
  • A more useful online buying experience.

DIY Design Space software has been a game changer for our business. The ability to offer a comprehensive design tool for our customers has increased leads, conversions, and revenue.

Tyler Ackerman

Founder & CEO @TheRTAstore.com

See How Customers Begin Planning

Experience the customer journey TheRTAStore offers on its website.

Spend a few minutes creating a kitchen project, exploring cabinet options and saving your work. The experience demonstrates how a customer can move beyond browsing before contacting a sales or design professional.

Explore TheRTAStore Kitchen Planner

Explore the Experience

Could Your Website Create More Active Buying Projects?

Help customers begin planning before the first sales conversation while giving your team more useful project information, clearer customer intent and better-prepared opportunities.
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